• Client: BBC
  • Service: Product strategy and development
  • Company: Notbinary
  • Notbinary

Advancing content personalisation at BBC

Notbinary are working closely with BBC Datalab to power the next generation of BBC applications and services.

The challenge

With content and audience data distributed across myriad, disconnected systems, and with content lacking metadata, the BBC was struggling to meet the needs of youth audiences, who expect the best content to be available to them in a single place, personalised
to their preferences and interests.

The solution

As part of the BBC Datalab, Notbinary is leading software development and product management for the Content Graph, which brings together everything known about all BBC content in one place, and creates additional metadata via machine learning, to help identify content relevant to users’ interests and context.

The results

  • Personalised content helped BBC iPlayer grow 11% in 2017
  • Content Graph is laying foundations for for true service integration and real transformation
  • First step on a journey to create ML-as-a-Service capability for the BBC